Privacy Policy – Liveldy
Last Updated: April 2026
This Privacy Policy applies to your use of the Liveldy mobile application (“App”) and website located at www.liveldy.com (the “Site”), operated by Macropax Solutions Limited (“we”, “us”, or “our”). Together, the App and Site are referred to as the “Application”.
This Policy explains how we collect, use, store, process, and protect your Personal Information and Health Information in accordance with applicable data protection laws and generally accepted data protection principles.
By using the Application, you consent to the collection and processing of your information as described in this Policy. If you do not agree, please do not use the Application.
1. INFORMATION WE COLLECT
Personal Information includes:
- Name
- Email address
- Phone number
- Location data
Health Information includes:
- Medical history and symptoms
- Medications and prescriptions
- Consultation records
- Laboratory results
- Cycle Tracker data (e.g., menstrual cycle dates, symptoms)
Providing this information is voluntary, but failure to do so may limit your ability to use certain features.
2. CYCLE TRACKER & MACHINE LEARNING
Liveldy provides a Cycle Tracker feature that allows users to log reproductive health data and receive predictions such as cycle dates, fertility windows, and trends.
To improve accuracy, Liveldy may generate individualized machine learning models based on your data.
These models:
- Are created per user (not shared across users)
- Are securely encrypted and stored
- Are used solely to improve your personal experience
Cycle Tracker predictions are estimates only and should not be relied upon for medical decisions, contraception, or diagnosis.
3. HOW WE USE YOUR INFORMATION
We use your information to:
- Provide consultations and healthcare services
- Generate health insights and recommendations
- Operate and improve the Application
- Communicate with you (notifications, updates)
- Conduct analytics and research (in anonymized form)
We process personal information for legitimate and lawful purposes and seek to follow generally accepted principles of lawfulness, fairness, transparency, security, and data minimization.
4. DATA SHARING
We may share your information with:
- Licensed healthcare providers involved in your care
- Service providers under strict confidentiality obligations
- Legal authorities where required by applicable law
We do not sell your Personal Information.
Any sharing of your data with third parties for research or analytics is done in anonymized or de-identified form unless explicit consent is obtained.
5. DATA SECURITY
We take security seriously and implement appropriate technical and organizational measures designed to protect your data.
Security measures may include:
- Encryption of data in transit using secure protocols (e.g., SSL/TLS)
- Encryption of sensitive data at rest
- Secure, password-protected databases with restricted access
- Secure database connections and infrastructure monitoring
- Use of modern authentication mechanisms such as JSON Web Tokens (JWT) for secure communication between our services
Cycle Tracker data and individualized machine learning models are securely stored using appropriate security measures.
While we take strong measures to protect your information, no system is completely secure, and we cannot guarantee absolute security.
6. DATA RETENTION
We retain your Personal Information only for as long as reasonably necessary to:
- Provide services
- Comply with applicable legal obligations
- Resolve disputes
- Maintain legitimate business and operational records where necessary
You may request deletion of your data, subject to applicable legal, regulatory, and legitimate operational requirements.
7. YOUR PRIVACY RIGHTS
Depending on applicable law and the circumstances, you may have the right to:
- Access your Personal Information
- Request correction of inaccurate or incomplete data
- Request deletion of your data where applicable
- Withdraw consent where processing is based on your consent
- Object to or restrict certain processing activities where applicable
- Request a copy of your information in a portable format where applicable
To exercise these rights, contact us using the details below.
8. COOKIES & AUTOMATED DATA
We use cookies and similar technologies to:
- Improve user experience
- Analyze usage
- Maintain session security
You can disable cookies in your browser settings, but some features may not function properly.
9. INTERNATIONAL DATA TRANSFERS
Your data may be stored or processed outside Nigeria, including in the United States or other countries where our service providers or infrastructure providers operate.
Where personal information is transferred internationally, we seek to implement appropriate safeguards designed to protect the information in accordance with applicable data protection requirements.
10. CHILDREN
The Application is not intended for individuals under the age of 18. We do not knowingly collect personal information from children without appropriate authorization or consent where required.
11. THIRD-PARTY LINKS
Our Application may contain links to third-party websites. We are not responsible for their privacy practices or the content of those websites.
12. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time. We will notify users of significant changes where appropriate or required.
13. CONTACT US
If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:
